Privacy policy

Privacy Policy - Alter Ego 51/50

Welcome to Alter Ego 51/50 ("we," "our," or "us").

This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase on www.alterego5150.com ("the Site").

1. Owner and Data Controller

Alter Ego 51/50

Los Angeles, California, USA

Contact Email: [email protected]

2. Information We Collect

We collect personal data to provide and improve your experience. This may include: - Name, email address, phone number

- Billing and shipping addresses

- Payment information

- Date of birth (if voluntarily provided)

- Device and browser details

- Usage data (pages viewed, time on site, referring links)

- Cookies and tracking technologies

3. How We Use Your Information

We use personal data to:

- Process and deliver orders

- Communicate with you about your purchase or account - Provide customer support

- Send promotional or marketing messages (with your consent) - Improve our website and shopping experience

- Prevent fraud and maintain security

- Comply with legal and regulatory obligations

4. Text Messaging & Notifications

If you opt in to receive text messages, you may receive order updates, reminders, and promotional offers (no more than 30 per month).

You can unsubscribe anytime by replying STOP or using the link in our texts. Message and data rates may apply.

5. Cookies and Tracking Technologies

We use cookies and similar tools to enhance your shopping experience and analyze traffic. You can control or disable cookies through your browser settings.

6. Data Processing and Storage

Your information is processed securely using trusted technology providers (e.g., Shopify, payment processors, and analytics tools).

We take industry-standard precautions to prevent unauthorized access or disclosure.

7. Sharing of Information

We may share your data with:

- Service providers (payment processors, delivery partners, marketing tools) - Analytics and advertising platforms (e.g., Google, Meta, Klaviyo)

- Legal authorities, when required by law

We never sell your personal information.

8. Retention Period

We retain your data only as long as necessary to fulfill the purposes described in this policy.

9. Your Rights

You may have the right to access, correct, delete, or restrict the use of your data. Contact [email protected] to exercise your rights.

10. California Residents (CCPA Notice)

California residents may request details or deletion of their data by emailing [email protected] with "CCPA Request" in the subject line.

11. Data Security

We use secure servers, encryption, and limited employee access to protect your data.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page.

13. Contact Us

Email: [email protected] Website: www.alterego5150.com

Your privacy matters - Alter Ego 51/50 protects the individuality behind every alter ego.